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Following on from Natural Dog Food Direct’s Naked Dog product, D2 Creative worked with the company to create their second line of products: ProRaw.
ProRaw offers high quality raw food to all dogs - it is an accessible and affordable ‘every-man’ brand. ProRaw has three ranges - ProVide (for all dogs), ProActive (for active dogs) and ProLong (for older dogs).
To appeal to a wide audience and create a holistic brand tone while differentiating between each range, we used colours in the typography and packaging to separate the products. We paired the devices used on the packaging with photography to create a strong marketing campaign that highlighted ProRaws wide audience.
- Identity, packaging, marketing materials and website.