The de Burgh Group provides training to businesses in order to help them achieve their full potential and communicate effectively with their audiences. They offer a range of courses and training programmes to allow their clients’ to shine and present themselves in the best light possible.
The de Burgh Group approached D2 Creative as they felt that their identity had become outdated. By creating a strong visual identity customer recognition and retention would improve significantly.
Initially, we used the peacock as a character to represent the brand to convey confidence and visibility, the very qualities that The de Burgh Group hope to instil in those who attend their training courses. We have since developed the idea of using other animal characteristics as a way of referencing other human traits.
– Identity, stationery, brochures, leaflets, flyers and other corporate literature.
Every year Ampthill holds a 3-day festival and D2 Creative were appointed to design and produce the event collateral including: tickets, banners, adverts, t-shirts, website assets and more.
The 2015 theme was 'Bringing New York to Ampthill'. We combined iconic buildings from New York and Ampthill to create the skyline and took our inspiration from summer sunsets to produce a range of striking designs to sit alongside existing brand marques.
- Identity, advertising, programmes, tickets, merchandise, outdoor banners and website assets.
Jones Day is a global legal institution. An elite International law firm with 41 offices worldwide, Jones Day has a long established reputation for quality and excellence.
D2 Creative was invited to pitch to Jones Day with a view to re-designing their Graduate Recruitment programme. After producing a successful photoshoot and design for the graduate recruitment collateral, we have been working with them ever since to help maintain the firms integrity whilst producing high quality literature.
- Corporate communications and website.
D2 Creative proposed a conceptual brand design for an American themed bar and grill. We appreciated that in a crowded marketplace such as this it was extremely important to stand out for all the right reasons with a strong brand and proposition.
We proposed the name ‘Lucky Bucks’ as a strong and engaging brand name that would be easily remembered. ‘Bucks’ refers to the geographical location of the restaurant in Buckinghamshire and ‘Lucky’ creates positive connotations of the dining experience.
We felt strongly that the restaurant interior should have universal appeal as well as being family friendly and inclusive. The concepts D2 Creative proposed suggested a low-key yet quality dining experience. The creative approach was inspired by the culture of the ‘Wild West’ and the design aesthetics were combined with witty copy lines that played on the name of the restaurant.
Concepts were produced as flat plans as well as 3D renders which gave the client very clear impressions of the restaurant layout produced to scale. This is a skill that we like to utilise with all interiors projects as we can accurately showcase designs and concepts.
– Identity, POS and 3D interior renders.
After the success of the 2015 festival, D2 Creative have been requested to design the collateral for the 2016 festival. Here is a sneak preview of what we have designed for them so far.
This year's theme is Celebrating the Best of British. We have taken a combination of British icons and floral styles to create a sense of summer to reflect the festival season.
- Identity, advertising, tickets, merchandise and website assets.
Vape Store is a national chain selling E-Cigarette hardware and E-Liquids. Vape has emerged as a strong contender in the market with its innovative mix of flavours and stand out packaging. Vaping has never been so stylish!
D2 Creative designed the entire Vape Store environment and brand, incorporating everything from the logo, point of sale, packaging, press and radio advertising, website, staff uniform and more. We also project managed the installation of each store.
The Vape Store takes on the characteristics of a high-end boutique and offers vapers a unique shopping experience that is informative and luxurious.
– Identity, POS, signage, packaging, website, press & radio advertising and store installation.
The Granite Group head offices are contemporary; a stunning hybrid of modern surfaces such a stainless steel and glass married with natural finishes and solid wood. Granite wanted their internal branding to reflect the space but also to represent their business and their ethos.
Our design concept was based on fluidity. Granite adopts a fluid and adaptive approach, which allows for filling the voids left by their competitors.
- Identity, signage, environmental branding and copy writing.
Funky Elephant is an exciting new range of Indian cooking sauces. Designed to make meal times vibrant, the packaging needed to reflect the contents of the jars and stand out in what is a very crowded market place.
When D2 began thinking of a brand identity for Funky Elephant we were flooded with ideas of bright and vivacious colours. Taking inspiration from the Indian Elephant Festival the bright and impactful Funky Elephant brand emerged.
An eye-catching geometric pattern was used for the background of the packaging sleeves with interchanging colours to denote the variety of flavours across the range. This created a cohesive range that would command attention on a supermarket shelf. The ‘funky elephant’ remains the focal point of the packaging.
– Identity, packaging, POS, website, recipe cards and leaflets.
Electronic Cigarettes are currently the fastest growing retail sector in the UK. As a hotly contested market place, gaining market share has taken well-considered and strategic action as well as a strong brand identity.
Vapourlites products sell in thousands of retail outlets across the UK and have a huge number of loyal online customers. D2 was an integral part of its success by designing the brand and positioning. We supported Vapourlites across all channels from 2011 to Nov 2015 ensuring it always looked its very best.
- Identity, packaging, product guides, POS, web banners, 3D renders, leaflets, exhibition, social media, press advertising and sub-brands.
Rosco Café is a well established coffee shop; however, as it is under new ownership it became important to establish a brand new identity. There was a general consensus that the branding had become stale and was in need of a fresh look. Working with an understated yet welcoming colour palette, we felt that simplicity was the key to an effective identity.
– Identity, POS, signage, menus and other restaurant materials.
D2 Creative was approached by a butcher who wanted to create his own brand of raw dog food (or BARF as it is affectionately known) and we leapt at the chance.
The brief was a total blank canvas without so much as a name decided upon. We worked collaboratively with the client and decided upon the name ‘Naked Dog’ and the tagline ‘The Way Nature Intended’.
To reflect the simplicity of the product we deliberately kept the packaging clean and simple with a colour palette of black, silver and a single bright colour to represent the different flavours. This prevented the packaging from looking flat. The overall effect is striking packaging that would stand out in any supermarket.
- Identity and packaging.
D2 were approached by the East of England Ambulance service to update an internal presentation.
All Saints Academy wished to add character to what was essentially a blank canvas to encourage their students to take pride in the appearance of their school. The overall aim was to encourage pupils to be inspired to be the best they can be.
With this in mind, D2 was tasked with creating unique environmental graphics to help the school to become a vibrant space for learning. A selection of inspirational quotes and images were selected to create a bright and impactful display.
Feedback from pupils at the school has been overwhelmingly positive as their day to day journeys around the school have been made more interesting and engaging.
- Environmental graphics
Assurety provide the most innovative witness training courses to help individuals and organisations facing questioning in front of any audiences.
We gave them a brand refresh by combining a clean and simple design with bright vibrant colours and personable images. Since working with Assurety we have produced a number of marketing materials and look forward to applying our design to their website in the near future.
- Leaflets, mailer, stationery and photoshoot.
Motorcade Insurance are specialist insurers of private and public hire taxis. When rebranding, we designed a bright and engaging pattern and colour palette.
It was important to retain a corporate appearance for Motorcade as customers expect an element of formality when buying a financial product. The rebrand met the expectations of existing customers while being eye-catching and engaging to new customers.
- Identity, shop front signage, internal and external communications, stationery and website.
Milly’s the Bakers are an independent chain of family bakers who aim to compete against the national food retailers on the high street by offering no nonsense food that’s convenient and reasonably priced. To reinforce this message, we created a mission statement which appears on all literature “Simply Good Affordable Food, Prepared without Compromise”.
D2 wanted to create an identity for Milly’s that was representative of their mission statement. With this in mind the final design is eye-catching, simple and effective. The colour scheme is warm and inviting and raised lettering on the signage stands out on the high street to encourage and attract passing trade.
- Identity, signage, POS and website.
Due to our reputation and experience within the E-Cigarette industry, I Love Vapour approached D2 Creative to design the packaging for their new E-Liquid product - Blast 50.
Taking inspiration from the name and mixture of exciting flavours, we designed a bright and eye-catching design to stand out on the shelf.
- Logo and packaging.
Pero planned to launch their brand new Grain Free range of pet food at Crufts in March 2014 and asked D2 Creative to design the packaging, the results really are ‘Best in Show’.
Our aim was to recreate the success of the organic range packaging we had previously designed for Pero. As a premium product with high meat content and human grade ingredients we had to set it apart from competitors and elevate it to a high-end product while maintaining the look and feel of Pero. Keeping black as the base colour for the packaging created an element of consistency between the ranges, while adding rich muted shades created contrast.
- Identity, packaging and photography.
Haven are specialists in motor and home insurance. D2 Creative were tasked with refreshing the entire brand. By combining a range of bright colours and dynamic shapes we have created an impactful and bold identity, a direct contrast to the previous brand image. Since the update, the company has gone from strength to strength.
- Identity, policy booklets, corporate communications and website.
As part of the launch of the Vape Store, promotional events were held to raise awareness of the new store based in Watford.
D2 Creative branded the event, including name generation and identity. As the events were being held in a neighbouring night club, our inspiration was taken from the dark and moody environment often associated with music events.
- Identity, posters, leaflets and tickets.
DBF Construction is a medium sized local building firm that required a brand update. They wanted an image that would reflect their professional offering as well as aligning itself with the most well-known competitors within its industry.
D2 Creative designed a simple yet bold identity and combined it with an engaging colour palette for an impactful result. Since the rebrand, the companies success continues to grow.
- Identity, vans, website and stationery
Microlise are an organisation offering telematic and electronic solutions for proof of delivery to help reduce the cost and environmental impact of fleet operation.
D2 Creative were approached to provide conceptual designs for Microlise’s new trade magazine. From name generation to page layout, our considered approach resulted in a strong visual design to engage the reader.
- Magazine layout and name generation.
Vape ALTO was a premium E-Liquid product range produced by the Vape Store.
D2 Creative were tasked with creating a ‘cloud chasing’ range representing the large clouds produced by the products. The name ALTO was inspired by altostratus - a cloud genus and each individual flavour is differentiated by other cloud names.
The simple design, paired with the black and gold colour palette are an integral part of giving the product a more luxurious look than other E-Liquids on the market.
- Packaging, name generation and 3D renders.
Spectrum Recruitment Specialists required a new direction that would reflect their elevated client base. With this in mind, Spectrum approached D2 Creative to create a brand identity and the outcome was a design that truly represented a spectrum – a clean, contemporary, eye catching identity.
– Identity, stationary and signage.
Lighthouse is a non-standard home insurance company that approached D2 Creative for a new identity and website. The outcome was a clean and simple brand that uses light, stylish and welcoming imagery to resonate with homeowners.
- Identity and website
Vape & Volts is a provider of premium E-Liquids and E-Cigarettes. D2 Creative developed and designed the visual direction for the brand, including the creation of the logo, the interior design and installation of the flagship store as well as generating a wide range of additional marketing collateral.
– Identity, merchandise, signage and store installation.
D2 Creative was approached to create an identity for a new car insurance company aimed predominantly at young female drivers. To engage with this audience we used a bright, eye-catching colour palette and stylish images which sets it apart from its well-known competitors and avoids marketplace cliché.
- Name generation, identity and website
Bravery Boxes gained full charity status in May 2014, however, D2 has been a proud supporter of Bravery Boxes since 2009 when the idea was first conceived.
The aim of Bravery Boxes is to bring a little joy and lift the spirits of children on oncology wards for their daily acts of bravery during often gruelling and painful treatments. The lion represents the bravery of the children these boxes are intended for.
D2 created the identity, website, stationery and literature and continues to work with Bravery Boxes on a pro bono basis. The charity is close to our hearts and especially so to our Creative Director.
To find out more about this wonderful charity please visit www.braveryboxes.com.