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Funky Elephant is an exciting new range of Indian cooking sauces. Designed to make meal times vibrant, the packaging needed to reflect the contents of the jars and stand out in what is a very crowded market place.
When D2 began thinking of a brand identity for Funky Elephant we were flooded with ideas of bright and vivacious colours. Taking inspiration from the Indian Elephant Festival the bright and impactful Funky Elephant brand emerged.
An eye-catching geometric pattern was used for the background of the packaging sleeves with interchanging colours to denote the variety of flavours across the range. This created a cohesive range that would command attention on a supermarket shelf. The ‘funky elephant’ remains the focal point of the packaging.
– Identity, packaging, POS, website, recipe cards and leaflets.