The de Burgh Group provides training to businesses in order to help them achieve their full potential and communicate effectively with their audiences. They offer a range of courses and training programmes to allow their clients’ to shine and present themselves in the best light possible.
The de Burgh Group approached D2 Creative as they felt that their identity had become outdated. By creating a strong visual identity customer recognition and retention would improve significantly.
Initially, we used the peacock as a character to represent the brand to convey confidence and visibility, the very qualities that The de Burgh Group hope to instil in those who attend their training courses. We have since developed the idea of using other animal characteristics as a way of referencing other human traits.
– Identity, stationery, brochures, leaflets, flyers and other corporate literature.