The brief was a total blank canvas without so much as a name decided upon. We worked collaboratively with the client and decided upon the name ‘Naked Dog’ and the tagline ‘Dog food how it should it be’.

As a product, Naked Dog is stripped back; simple high quality raw food, comprised of everything a dog needs and nothing it doesn’t. The brand identity was built around this idea. Naked Dog is proud to be 100% raw and 100% natural - the big bold brand identity expresses this pride and gives the upstart brand a loud voice in a crowded marketplace. The brand is confident and this confidence is expressed across the packaging, website and marketing materials.

- Identity, packaging, marketing materials and website.