Pero planned to launch their brand new Grain Free range of pet food at Crufts in March 2014 and asked D2 Creative to design the packaging, the results really are ‘Best in Show’.
Our aim was to recreate the success of the organic range packaging we had previously designed for Pero. As a premium product with high meat content and human grade ingredients we had to set it apart from competitors and elevate it to a high-end product while maintaining the look and feel of Pero. Keeping black as the base colour for the packaging created an element of consistency between the ranges, while adding rich muted shades created contrast.
- Identity, packaging and photography.