D2 Creative was approached by a butcher who wanted to create his own brand of raw dog food (or BARF as it is affectionately known) and we leapt at the chance.
The brief was a total blank canvas without so much as a name decided upon. We worked collaboratively with the client and decided upon the name ‘Naked Dog’ and the tagline ‘The Way Nature Intended’.
To reflect the simplicity of the product we deliberately kept the packaging clean and simple with a colour palette of black, silver and a single bright colour to represent the different flavours. This prevented the packaging from looking flat. The overall effect is striking packaging that would stand out in any supermarket.
- Identity and packaging.