Milly’s the Bakers are an independent chain of family bakers who aim to compete against the national food retailers on the high street by offering no nonsense food that’s convenient and reasonably priced. To reinforce this message, we created a mission statement which appears on all literature “Simply Good Affordable Food, Prepared without Compromise”.
D2 wanted to create an identity for Milly’s that was representative of their mission statement. With this in mind the final design is eye-catching, simple and effective. The colour scheme is warm and inviting and raised lettering on the signage stands out on the high street to encourage and attract passing trade.